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Exploring Your Data

The Insights page lets you explore your organization's data outside the context of a specific test. Use it to spot trends, compare locations, and understand your metrics before designing experiments.

Filters​

The top of the page has two rows of filters that control what data you see:

Row 1: Core filters​

  • Event Type — select which type of event to analyze (e.g., sales, visits, enrollments)
  • Date Range — choose a preset (Last 7 days, Last 30 days, Last 90 days, etc.) or set custom start/end dates
  • Locations — multi-select to include specific locations, or leave empty for all
  • Granularity — toggle between Daily, Weekly, or Monthly aggregation
  • View Mode — switch between Aggregate (single line) and By Location (one line per location)

Row 2: Dimension filters​

Once you select an event type, category dimension filters appear. These let you narrow by product category, service type, or other dimensions specific to your data.

In aggregate mode, you can also pick a line color for the chart.

KPI cards​

Two summary cards sit below the filters:

  • Total — sum of revenue or count across all selected locations and dates
  • Avg per Location — the total divided by the number of locations

Time-series chart​

The main visualization is an area chart showing your metric over time. In aggregate mode, you see a single line. In by-location mode, each location gets its own line.

The chart uses gradient fills (not solid blocks) and shows tooltips with exact values on hover.

Location breakdown table​

Below the chart, a sortable table shows per-location totals:

  • Location name
  • Total revenue (or count)
  • Total transactions (or events)
  • Average per event

Click any column header to sort ascending or descending.

Saving your view​

If you've dialed in a useful set of filters, you can save them as a Saved View for quick access later—or add them to a Dashboard.